SEO Course and Website Templates

Shiftercom’s digital products made for photographers, by photographers designed to help you supercharge your business in the most frictionless way possible.

Rank Higher, Land More Clients

The Ultimate SEO Guide for your Photography Business

Before building two exceptional photography studios in Los Angeles, Lauren Engel successfully orchestrated SEO strategies for some of the world’s most prominent brands, including Disney, National Geographic, HYPEBEAST, and Hulu.

In this course, you’ll learn Lauren’s proven approach to building a strategic online presence, pleasing the algorithm, and landing on the first page of Google. After just a few short lessons, you’ll have the skills to rank high and land new clients.

    • A comprehensive introductory walkthrough of all the SEO must-haves for your website.

    • An invitation to our SEO Course Slack community where you can talk directly to our course support team.

    • A downloadable PDF worksheet designed to help you nail your SEO strategy + 40 highly effective keywords that you can use today.

  • With so many photographers out there, you want your work to be seen.

    SEO helps your website show up higher in search results, so people can find your beautiful photos straight from search engines like Google and Safari. It's like a bridge that connects your talent with the clients who are looking for what you do.

    Also, SEO is one of those things where unlike social media and email marketing, you can work on it once and the results pay dividends over time since SEO is evergreen.

What’s Inside

Module 1 — Intro to SEO Fundamentals

We’ll walk through exactly what SEO is and use that understanding to help you tailor an optimized SEO strategy for your business.

In this module, you’ll learn to: understand your target audience, leverage tools to find highly effective keywords, use text formatting to make your site algorithm-friendly, and properly compress and name your images.

Keywords

Text formatting

Meta-description

Module 2 — Pre-Publishing Checklist

Identify what a good site is and how it’s applied. We’ll apply our knowledge from Module 1 to create a site meta-description that works specifically for your business.

Algorithm

404s

Slugs

Favicon images

Module 3 — Making Necessary Subtle Backend Tweaks

SEO is all about making your website user-friendly and relevant to potential visitors. The ranking algorithm judges websites by combining site speed, keyword relevancy, and how ‘updated’ your site is. We’ll run through all the necessary tweaks (favicon images, 404s, slugs, etc.) you need to stay relevant and start ranking.

Keyword Checklist

40+

Bonus Addition

Must-Have Keyword Checklist (40+)

We also curated over 40 must-have keywords that photographers in real estate, architecture, and interiors need in order to begin ranking well. We used our paid tools to find these keywords so you don't have to pay for anything extra.

The Squarespace Website Template for Architectural Portfolios

$380

Functional. Aesthetic. Easy to setup. Meet Olpe.

As a architecture and interiors photographer, having a proper home to display your excellent work is key for your business. We created an easy, customizable, portfolio site built on Squarespace that you can adapt to your business.

DEMO LOGIN: olpe

    • Home Page

    • Portfolio Page

    • Services Page

    • Pricing Page

    • About Page

    • Blog “Journal” Page

    • Contact Page

    • Real estate photographers

    • Architecture & interior photographers (also check out our Olpe Template!)

    • For photographers who want a great looking website without the hassle

    • For photographers who love an editorial, modern, look

    • A Squarespace subscription is not included with this portfolio template.

    • Once purchased, transferring site ownership to you takes about 24 hours.

Why did we make this template?

“I got a lot of questions about my website! I realized other photographers valued having a good site but struggled with finding something simple, good-looking, while still being affordable.

I noticed that there weren’t templates specific for our industry and didn’t have that editorial look that I love and many other people loved too—so I partnered with an amazing, web design studio to make something that truly stands out. I wanted to make a solution that was editorial, functional, and affordable for those who don’t want to spend thousands on a web developer.”

— Lauren Engel, Founder of Engel Studios

"The template from Shifter Education has been such a refreshing update for my site! It feels modern, professional, and fresh. It's been quite easy to customize, and the team has been helpful at every turn. I'd highly recommend any of their templates.”

— Natalia Robert (nataliarobert.com)