Shifter Summit Speakers 2024

“Interior Photography for Advertising Clients and Business Success”

Drawing from her vast portfolio, Lisa Petrole will share valuable insights on what makes a shoot successful and appealing for interior design and advertising clients, providing a behind-the-scenes look into the practical aspects of commercial shoots. She will share her proven methods on how to work effectively with a professional team, including producers and other crucial collaborators, to create impactful campaign-level photography.

“We Trust Our Eyes Too Much - Revisiting The Creative Process in Residential Architectural Photography”

Simon will challenge the traditional paradigms of perception, asserting that other senses. Touch, hearing, even smell – can foster deeper connections to the structures we're photographing and result in more dynamic, emotive imagery. By sharing unconventional techniques and insights, you will be encouraged to re-think your creative process, framing architectural photography not merely as a documentation of physical structures, but as a multi-sensory experience that can elicit the true essence of a space, transcend its physicality, and, most importantly, tell its unique story.

“Commercial Photography - The Intentional Narrative”

She will be discussing her entire career trajectory from fine art photography student to partner at one of the top architectural photography firms in the country. The main thread that will be repeating throughout her talk will be all about patience and intentionality - her approach to her career as well as how she photographs the built environment. She will also be abe to share her experience as a young female in the industry and some barriers that she had to overcome.

“The Intentional Frame”

Whether we are tethered to a tripod and laptop or walking about snapping images outdoors, our image-making process centres around one basic tenet: intent. We do not have a formula or one-size fits all approach. Whether it's lens choice, camera positioning, time of day, lighting, every element is carefully considered in light of what we are trying to say with the image. Younes and/or Amanda will discuss the ins and outs of their visual language.

“Blending Hotel and Travel Photography”

I entered the world of architectural photography from shooting hotels, which are typically part of a travel editorial assignment. My hospitality/architectural clients typically hire me for the natural/editorial aspect of my work.

They want the photos to feel like travel photos, even if they're architectural in nature. However, I think it's important to learn proper architectural techniques and lighting before going for the more natural approach.

During my talk at Shifter Summit 2024, I'll discuss my career trajectory and how I blend the worlds of travel and architecture to create images that make the viewer want to be in that world

“The Business of Architecture Photography”

Bryan will lead a presentation, “The Business of Architecture Photography,” to discuss the importance of defining your specialties and client markets, creating a responsible estimate, image licensing definitions and duration for commercial clients and print publications.

The presentation aims to cover:

1. The importance of your clients within the service industry of architecture & interiors photography

2. The importance of specialties and locations within both your marketing and fee determination

3. An overview of the myriad of image licensing

4. Client negotiating and appropriate pricing structures

5. (and of course) hosting a Question/Answer session

“How To Become a Photographer/Publicist Hybrid”

The media is changing at lightning pace. Mastheads are shrinking. Articles are churned out in hours, not days or weeks. And editors are drowning in emails.

So where does that leave a professional photographer who wants to get their work recognized in the media?In an incredibly powerful position. After a 20-year career as an editor and more than 7 years as a publicist, Alex will share the must-know secrets to get your work published in regional, national and international publications.

In this presentation, she will show photographers the who, what, and how of professional public relations:

1. What kinds of projects editors want. And what they don't want.

2. How to craft a winning pitch.

3. Who are the most powerful people on the masthead?

4. How to navigate the world of "exclusives."

5. How to get multiple media placements from a single project.

6. How to find media contacts.