Speaker

Alexandria

Abramian

After a 20-year career as a writer and editor for publications like Architectural Digest, House Beautiful, Elle Décor, The Hollywood Reporter and the Los Angeles Times, Alex Abramian went on to found The PR Collaborative, an online community for interior designers and interior photographers. Today she harnesses her background in journalism to bring designers and photographers the tools, access and ongoing support needed to get featured in the media. Without a publicist.

How To Become a Photographer/Publicist Hybrid

The media is changing at lightning pace. Mastheads are shrinking. Articles are churned out in hours, not days or weeks. And editors are drowning in emails. So where does that leave a professional photographer who wants to get their work recognized in the media?In an incredibly powerful position.After a 20-year career as an editor and more than 7 years as a publicist, Alex will share the must-know secrets to get your work published in regional, national and international publications. In this presentation, she will show photographers the who/what/how of professional public relations.1. What kinds of projects editors want. And what they don't want
2. How to craft a winning pitch
3. Who are the most powerful people on the mastheadShe will also share1. How to navigate the world of "exclusives"
2. How to get multiple media placements from a single project
3. How to find media contacts

Talk Title

Insider PR: The Keys to Self-Publishing Your Work

Alex Abramian shows you how to transform your photographed projects into published articles without pitching the media. Discover which publications offer self-submissions, and learn how to craft copy, captions and keywords that create turnkey media placements. All attendees will receive a custom guide outlining the Who/What/How of self-publishing their work.

Q&A Group Dinner Session $250

Dinner

The World’s First Immersive Industry Retreat for Architecture/Interior/Hospitality Photographers

Clementine Hall

Nashville, Tennessee — United States
March 6th and 7th, 2024